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The latest Search Engine Marketin news from Weboptimiser… It becomes even more clear as yahoo shares continue to fall that shortly they are bound to be the target of a takeover bid sometime soon Although Yahoo’s fourth-quarter earnings more than doubled, the Internet company’s revenue crumbles, showing that it’s still struggling to cash in on online advertising. With less money coming into the company, Yahoo has laid off more than 700 workers in the past two months. The latest cutbacks came Tuesday, with Yahoo laying off 100 to 150 employees, roughly 1% from a work force that totalled 13600 people at the end of December. Yahoos chief financial officer Tim Morse says “We are on the right path… We are transitioning into a different company, and that is going to take some time.” Yahoo predicted its net revenue during the first quarter will decline by 4% to 10% from last year. I,ll be back in a few seconds with some more related news, hang on… If it wasn’t for the cutbacks and the Microsoft partnership, Morse said Yahoo’s fourth-quarter revenue would have increased by 2% to 3% from the prior year. Even if it had that additional revenue, Yahoo would still be far behind other Internet companies that have more attractive services for marketers. As yahoo continues its decline Google and Facebook, in particular, have been growing rapidly during the same period. Google’s revenue rose 26% in the fourth quarter to .4 billion — surpassing Yahoo’s total of .3 billion for the …
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